Marketing Best Practices for Boat Dealers, Brokers, and OEMs

Home / Press Releases / YachtWorld.com Brokers Village at the 2009 London International Boat Show Sold Out

YachtWorld.com, the world’s leading Internet boat sales portal, announced that the YachtWorld.com Brokers Village is sold out and will include representatives of the ABYA and BRBA, working with YachtWorld.com to promote higher professional standards in the brokerage sector.

The YachtWorld.com Brokers Village will create a vibrant area for boat show visitors to view high quality, professionally presented information about hundreds of boats for sale from accredited yacht brokers and boat dealers.  The display allows brokers and dealers to promote brokerage listings, part exchanges and stock boats.  The YachtWorld.com Brokers Village will be fully staffed by YachtWorld.com personnel who will forward all inquiries to the listing broker or dealer in real time.

Twenty major brokerage houses have recognized the unique opportunity the YachtWorld.com Brokers Village provides and have signed up” says Robert Corden, Commercial Director of YachtWorld.com.  “They include: Bates Wharf, Berthon, Bluewater Algarve, Maiden Marine, Marina Estrella Mallorca, Northrop and Johnson, Power to Sail, Princess Motoryachts, and Sunsail Brokerage.”

The YachtWorld.com Brokers Village will cover 144 square metres and is strategically positioned in the center of the North Hall, stand N20.  Each broker or dealer will be able to promote around twenty of their boat listings on a branded display and use the stand facilities to meet and transact business with customers and prospective customers.  As an additional benefit all participating brokers will have an entry in the show guide and on the London International Boat Show website.



Michael Dahl

Michael Dahl is the Director of Sales for Boats.com and YachtWorld.com and the creator of MarineIndustryMarketing.com. Inspired by conversations with clients and colleagues over the past five years, he designed the site to give boat dealers, brokers, OEMs, and other industry professionals a forum to share and discuss marketing best practices. Contact Michael via e-mail at michael@marineindustrymarketing.com.





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